Esteban has it right...

Chad Ochocinco (The player formerly known as Chad Johnson) of the Cincinnati Bengals did something that can only be described as PURE GENIUS last year.

He changed his name.

You may ask why I view that as genius. It's simple, really.

Jersey sales = dollars.

Let's say you're a HUGE Chad fan. You've dropped the $300 to buy his authentic jersey. (Side note: Anything but an authentic, on-field jersey is crap.)

So anyway - you go to your local bar, wearing your jersey, and what do you know... Chad "Johnson" doesn't play for the Bengals anymore. Chad "OCHOCINCO," however, does.

Translation - you're about to be out another $300. (And Chad Ochocinco is about to get another paycheck.)

So what does everyone think? Dare I change my name to "El Cuatro?"

Vier?
Quatre?
Fyra?

Honestly, I could do this every year (for different teams, of course) and my jersey sales would SKYROCKET.

Chad - you are a marketing genius. Period.